At its pinnacle, Ruff Ryders went on to release five label compilation projects over the course of a decade. From its Yonkers, New York headquarters, the company launched the careers of DMX, Eve, Swizz Beatz, Cassidy, The Lox, as well as solo releases from all three members of The Lox (i.e. As one of the most recognizable executives within the music industry, Waah set a tone across the world after co-founding Ruff Ryders Entertainment in 1988. Waah’s long standing career in music has seen him work over 28 years, alongside his brother, Darrin Dean, and sister, Chivon Dean. Waah’s extensive knowledge and appreciation of the industry has allowed him to diversify his revenue streams through playing an integral role in supporting the streets, managing a music label, monitoring 400+ Ruff Ryders chapters, and growing an independent platform that assists developing Double R companies. Through his position as Ruff Ryders’ CEO, Waah has considerable influence in the industry and a vast presence amongst the community. Waah Dean, who was born Joaquin Dean in Bronx, New York, is one of the most influential and nationally respected figures within the Hip Hop/ Rap community. This time around, while Waah’s approach will still utilize traditional music operations but will bring a new flare to the music industry while embodying family value and family business. Young Ryders will also provide music production services for upcoming artist within the industry. Ruff Ryders bicyclist would pop wheelies in the street and Lil Waah and his brothers ride quads bangees with a whole team/group of Young Ryders bikers. Keeping the Ruff Ryders legacy alive through showcasing the next generation and their movements that will impact the youth all over displaying bikers with a love and passion for music and extreme sports. Young Ryders also features bikers such as Malissa and Betsy who are Bronx natives and young talented women looking to change the view of female bikers through the Young Ryders initiative. Young Ryders features a couple of established acts, such as Lil’ Waah, who’s Waah’s son the leader of the new generation and extension of Ruff Ryders previous impact.
Young Ryders consist of Lil Waah, Medium Waah, Darrell, Lavelle and other relatives and friends between the ages 11-25.
Ruff Ryders new division Young Ryders embodies music, the bike lifestyle and community work for the youth through sports and more.
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